You might think that\njust by having a website, that it’s automatically working for you. The truth is, it might not be. You have to be really open to the concept\nthat your site might not be working as hard as you think it is. I’m not looking at hits and conversions at\nthis point, a much higher view than that.<\/p>\n\n\n\n
To understand if\nyour site is really working, you need to take a step back and ack what you\nreally want your website to do? Is it to\npromote something? Are you getting\nenquiries? Selling something? Are you making sales? <\/p>\n\n\n\n
You have to really\nknow what your desired output from your website is, and is it actually\ndelivering on this. <\/p>\n\n\n\n
It’s an awful\nprocess, but you need to start with what the worst bits of your site are. No one likes the bad bits, but it’s worth\nfocussing on, as if you can see it, then so can your visitors. It’s also going to influence how they view\nyour brand or organisation too, and we all know how crucial those first\nimpressions are. Outdated info, missing\npages, incomplete content broken links and spelling mistakes are all elements\nthat should be the highest priority to resolve. \nIt might sound basic, and common sense, but I’ve seen a plethora of\nunfinished and outdated websites in my time. \nYou probably wouldn’t go and meet new clients in torn, creased clothes,\nhalf dressed and with dirty shoes, (well I hope you wouldn’t) but its just what\nan the above issues say to your clients, when they land on your site.<\/p>\n\n\n\n
Secondly, you’ve got to accept that today, is the worst your website will ever look. What I mean by that, is you should always be making adjustments and improvements to it. Always strive to keep it up to date, relevant and better. A website should be a process, not a project, and you should definitely consider putting some time into it, either each week or each month. If it’s an eShop, then it should almost be a daily task. <\/p>\n\n\n\n
Any time spent improving your site, or addressing the issues mentioned above is time well spent. It would also be beneficial to schedule time to update your website with new content, and a blog is a great way of achieving this.<\/p>\n\n\n\n
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You might think that just by having a website, that it’s automatically working for you. The truth is, it might […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n